SUMMARY OF RULES: ONLINE USE

OF INTERVIEW/PRESS CONFERENCE/PRACTICE VIDEO AND AUDIO

· 45 seconds maximum per day (90 seconds maximum in two-team markets/45 seconds per team)

· Not live

· Available online for only 24 hours maximum – no permanent archive of video or audio

· Links back to NFL.com and team sites

· Only used in editorial context (no sponsorship or advertising around the content)

· No limitation on “talking head” video of reporters at NFL facilities that does not include interview/press conference content

· 45-second limit per day includes any footage of team practice

2007 POLICY ON NEWS USE OF NFL AUDIO/VIDEO CONTENT ONLINE

The success of the National Football League is due in part to substantial news media coverage throughout the season and entire year. News media outlets have also benefited from their NFL coverage, as NFL news and commentary attracts fans to all forms of media, including emerging distribution platforms.

The NFL recognizes the importance of the Internet to traditional media organizations in expanding their news reporting and distribution operations.

In recognition of the growth and development of the Internet as a news distribution platform, the NFL last season expanded its policy on the use of NFL non-game content by newspapers, magazines, and radio and television stations on their Internet sites. Our 2006 policy allowed unlimited online audio/video standups (“talking heads”) by reporters at NFL stadiums and team facilities, both on weekdays and gamedays. Game action video remained – and will continue to remain in 2007 – exclusively available through NFL.com.

While online use of game footage remains exclusive to NFL.com, the NFL is making the following additional changes this season regarding online use of audio and video interviews and press conference content on gamedays and weekdays. These rules are designed to enable news organization websites to “illustrate” their coverage of the NFL with daily audio/video soundbites that supplement and complement the work of their reporters and columnists:

· Up to 45 seconds per day of audio and/or video of interviews or press conferences with NFL employees (including, but not limited to, players and coaches) or of team practice footage may be used on the Internet by credentialed news organizations. The content may not be used live and may be archived for 24 hours. This applies to both weekdays and gamedays.

· Up to 90 seconds of this online footage may be used by news organizations that cover multiple clubs, such as Jets and Giants in New York, Redskins and Ravens in Washington and Baltimore, and 49ers and Raiders in San Francisco/Oakland, provided no more than 45 seconds is used for a single club.

Further, as noted above and reflected in the 2006 policy, video/audio material comprised entirely of a credentialed media organization employee providing commentary or analysis, including postgame stand-up video/audio material shot on the field or at other stadium or club facility locations (subject to generally applicable safety and venue management restrictions or shooting locations and times), may be distributed via media organizations’ Internet sites.

The usage conditions are as follows:

· The page featuring the audio/video must provide links to NFL.com and the corresponding club site. For example: For more info, go to www.nfl.com and www.(teamname).com

· The content may be used only in an editorial context (such as in links that illustrate stories or in multimedia news sections) and may not be presented in stand-alone multimedia entertainment sections of third-party websites.

· No integrated advertising is permitted. Footage may appear on pages with banners and contextual ads, but the ads may not be specifically related to the NFL audio/video content.

The 2007 credential package will include a summary setting forth the conditions on use by news organizations that cover the NFL of audio and video of interviews/press conferences/practice footage at NFL stadiums and club facilities on their web sites.

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